Browse syllabus
Our specific and time-bound course ensures that every student who indulges in the program obtains the premium education and training for placement which is not provided within the curriculum of institutions and is ready to take on the market before they hit the wall!
60+ hours
of learning
5+
case studies and assignments
Personalised
resume-building exercise
360 degree
placement assistance
One on one
mentorship from product experts
Mock interviews
with industry leaders
Basics of Product Management
What is Product Management
Expectations from a product manager
Hard skills by Product Managers
Different aspects in B2B B2C and B2B2C markets
How to interact with millions of customers at a time
How to set up a survey
Tools required to setup a survey
What parameters are to be considered before starting a survey
Methods to reach
Designing, mockups and discussion board creation
Basics of Design concept
Ideating a design
Wireframing and mockup
Tools required to do wireframing
Optimization analysis
UAT (User acceptance test)
Internal and External
QA of Designs
Prototyping
Heuristic Evaluation
Cases Identified with engineering
Heatmap Testing
A/B Testing
Writing Document and tracking product roadmap
Agile methodology
Scrum Product Development
Writing Awesome Product Required Document (P.R.D)
Creation of roadmap
Project Planning
Creating sprints of backlog
Tools used to maintain backlog
Excel and Jira
Continuous development and deployment
Development operations
Release management
Final UAT with QA
QA Sign off
Product Sign off
Identifying continuous traffic metrics
Frameworks used for prioritizations
The Product Life Cycle
The art of self-disruption: preserve your business by embracing disruptive products (that aren’t yours)
Product adoption curves: identify where your product falls on the curve and what that means for future product decisions
Cohort analysis
Calculations of customers lifetimes value
Calculations of RFM score (Recency, Frequecy, Monentization)
Segmentations and funnel analysis
Google analysis
User Behaviour analysis
Acquisition and activation growth hacking
Mobile App optimisation in app store
Conversion rate calculations optimisation
Referral and Retention hacking
Engagement and monetization
Styles of leadership
Interaction with team and management
How to lead without authority
Resourses optimisation
Product Leadership
Introduction to Communication Skills: Personality and Behaviour in product management
Giving and Receiving Feedback
Why Emotional Intelligence and Social Intelligence are More Significant than IQ
Introduction to Human Factors
Communication and Communication Breakdown
Elements Of Non-Verbal Communication
Marketing Analytics: Pricing Strategies and Price Analytics
Setting a Pricing Objective
Estimating Demand
Estimating Costs
Analyzing competitors
Evaluating Pricing Strategies
Storytelling for Innovation
Uncover and create a compelling customer story
Storytelling techniques that generate excitement and buy-in
Evaluating and telling your story
Mastering PM interview
Product Vision Questions
Behavioural Questions
Estimating Questions
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